The short but intense 2020 tourist season... taught us many things about demand management.
Search trends for vacation destinations have always been associated with the word SAFETY. Since April 2020, we've seen a wide variety of options regarding barriers and social distancing, ranging from umbrellas in plexiglass boxes to tabletop barriers and other increasingly unlikely solutions.
At the end of the season, we realized that many solutions had not been successful, both in terms of protection and in terms of market response.
The hotelier who opted for the clear and certified sanitization protocol was able to quickly and cost-effectively implement their new hospitality standards.
The DVR (risk assessment document) adapted to daily SANITIZATION and DISINFECTION rules with suitable products for both common areas and rooms, together with adequate staff training, has allowed organized hotels to leverage the safety lever on the market.
The words "Safety" and "Anti-Covid" were included in 80% of online reviews, demonstrating how high customer expectations were. Major booking portals like booking.com and Expedia have adapted their customer communications to put these aspects first.
Are we already organizing for the 2021 summer season?
We at Pestalia do! We adapt our protocol to the needs of our partner hotels based on their size and standards. We're more confident than ever that SAFETY will be one of the top trends in vacation searches in 2021 as well.
3 ACTIONS THAT CAN HELP YOU OFFER BETTER SERVICE FOR 2021
Contact us for a free initial consultation so we can develop a tailor-made solution for your business.
- Let's organize together the PRE-OPENING SANITIZATION and the daily sanitization and control actions
- Use our certificates and let your customers know you care about their safety. Share your work on your social media, your website, in your hotel's common areas and rooms.
THE PESTALIA METHOD: Prevention, Organization, Action, Control, and Web Reporting
Making your business secure makes the difference!
